The offers have been provided by Altice, Numericable’s parent company, and by the Bouygues group, the Telecom and Construction giant. The offers will pit French industrialist Martin Bouygues against Patrick Drahi, the billionaire entrepreneur behind Altice, in a direct bidding war.
Offers on
the Table: Who is offering What?
Bouygues
Offer: €11.3bn in cash with 43 per cent stake in the merged Bouygues-SFR entity
Numericable Offer: €11.75bn in cash plus 32 per cent in Nemericable-SFR merged entity
Bouygous trump card: Bouygues
has agreed to sell part of its network and wireless spectrum to smaller French
competitor Iliad (Free's parent company) for up to €1.8B ($2.5B) if Bouygues succeeds in its efforts to
merge its mobile phone unit with Vivendi subsidiary SFR.
TelecomIQ Analysis
TelecomIQ Analysis


- As of Sep-13 SFR, with 21 Million subscribers was the second largest provider behind the market leader Orange with a subscriber base of 26.8 Million
- A deal with Bouygues would mean that SFR+Bouygues would have a combined market share of 49%, ahead of the current market leader Orange. This deal could raise antitrust issues and thus face intense regulatory hurdles.
- The announcement by Bouygues that once the deal is through, SFR+Bouygues combined entity would sell off part of its network (15000 antennas and part of its spectrum) to Illiad for €1.8B ($2.5B) is aimed at placating the competition authorities and easing the anti-trust concerns. Illiad would also benefit by this as it would help Illiad to break away from Orange . Currently Free , the smallest operator (but by far the most aggressive!) has 7.4 Million customers and piggy backs on Orange's network. It currently pays Orange about €700m a year in network access fees. The sentiments were echoed by both Bouygues and Illaid's shareholders , with Bouygues shares rising by 7% and Illiad's by 14% , while Numericable shares fell by 15% ( 10-Mar-14).
- Even though Bouygues has played its cards well, still the post-merger scenario would mean that Orange and Bouygues would reduce the number of operators from four to three . All the major European markets have four Mobile Network Operators and any merger which reduces the number of players has been met by stiff resistance from the European Commission.The latest example being is Germany, wherein the European Commission has launched an indepth probe into Telefonica's $11.8 billion bid for KPN's Eplus.
- Orange plus the SFR-Bouygues merged entity would command a mammoth 90% of the French mobile market share and this could potentially harm retail customers and restrict entry of any new MVNOs (mobile virtual network operators)
TelecomIQ Verdict- Vivendi would accept Numericable offer
Prima Facie, the Bouygues offer looks lucrative but a deal with Numericable would pose fewer regulatory problems and anti trust issues. This would also mean that the merged entity could be listed soon and Vivendi can easily cash out its stock.
